From Clicks to Closings: How We Tripled ROAS for a Real Estate Client

Real estate is a different beast.

ROIgenix | Real Estate Marketing: 100% to 300% ROAS with Story-Driven Ads

You’re not selling a $40 product. You’re selling trust. Lifestyle. A future home. And yet, most real estate ads still look like generic flyers slapped onto social media—“Luxury 2BR Apartment, DM for Details.”

When this client came to us, they were already running campaigns. Their ROAS sat around 100%. Basically breakeven. Nothing wrong with the visuals. Nothing wrong with the targeting. But everything wrong with the approach.

So we dug deeper.

We realized people weren’t clicking because of the property—they were clicking because of the story. The neighborhood. The lifestyle. The dream.

Here’s what we changed:

• Swapped generic headlines for human emotion: "Wake up with skyline views in the heart of the city” performed 4x better than “Modern Condo for Sale.”

• Introduced short-form video: Quick walkthroughs, aerial drone shots, and founder voiceovers turned static listings into cinematic experiences.

• Segmented our audience by buying intent. First-time buyers saw education-style ads. Investors saw ROI and rental yield content.

The result?

From 100% to 300% ROAS. Same budget. Different narrative. Smarter execution.

The market didn’t change. The media didn’t change. We just told the story better.

Because in real estate, you’re not just selling walls and windows—you’re selling what life could look like inside them.