What the Ad Industry Doesn’t Tell You About Scaling

Scaling isn’t just about spending more. It’s about knowing when and how to scale.

One of our eCom clients doubled their monthly budget after a viral TikTok. They expected sales to double too. But what happened? Costs shot up. Sales plateaued. Panic set in.

We stepped in, stabilized the campaign, restructured audiences, introduced A/B testing on creatives, and brought their CAC back down by 40%.

Scaling is a science. And momentum, without direction, burns money fast.